The Broadway play, "The Book of Mormon" was a topic of conversation the other day and the most important consensus was that the Church of Jesus Christ of Latter day Saints responded perfectly. Using a large media option,  the church but up on the billboard: "YOU'VE SEEN THE PLAY, NOW, READ THE BOOK!
No negative, harsh comments were made to the producers, directors, or actors.
I feel that a negative response to others not of our faith or even in our faith is the wrong approach and will not be an influence for good.